Valentine's Day is just a commercial excuse to wangle money out of consumers, right? Wrong.
Valentine's day, as you said, is just like any other holiday. Father's Day is not the only day I tell Dad I love him, it's just a special day that's just for him. On Mum's Day we have a tradition of a Mother's Day picnic. It's not that we don' let our Mums know how appreciated they are on any other day, just that on that particular day we organise something around them. I don't only eat chocolate on Easter any more than I only give Will a little gift on Valentine's Day. But you have to have 'a day' to make it special. You can't go organising picnics and buying flowers every day.
That's why we need one special day where we do something extra special, something above and beyond what we normally do to express our love. To all those Valentine's Day Scrooges who think it's just commercial bullshit, I challenge you to find a way to express your love on that day without buying anything. It's the sentiment, not the expenditure that counts.
